Filosofie médiía změna paradigmat / Medienphilosophie und Paradigmenwechsel
In the context of contemporary media-philosophy discussions, the article is focusing on a theory of mediation we can find in Flussers texts. With his concept of a “change of paradigms” Flusser describes the dilemmas of the theoretical reflections regarding contemporary media culture: the evolution of media (or cultural techniques) and these media’s theories question basic metaphysical concepts - objectivity, reality, the material and their symbols, things, rationality etc. Today the focus is on mediation, the forms of knowledge, perception and communication. With his theories of a hierarchy of codes, writing and image, and society as a network, Flusser suggests theoretical models that could help to provide answers to questions of today’s cultural, communication, social and technical processes, and to their interaction.