Vilém Flussers Bild-Theorie. Zur Philosophie des technischen Bildes ausgehend von der Fotografie
Towards a Philosophy of Photography presents all aspects of Flusser’s theory of technical images as well as the images’ ambivalence and paradoxes: the relation of writing and image from a historical and a post-historical perspective, the definition of technical images as images of concepts and as products of the (here: photographic) apparatus. The starting point of this approach to the photographic image is meta-theoretical: Flusser’s philosophical method oscillates between ‘telling stories’, a philosophical argumentation in the tradition of phenomenology, language philosophy and structuralism, a specific use of metaphors – and often together with Flusser’s own reflections of his ‘stories’, of ‘method’ and ‘metaphors’. This article explores Flusser’s philosophy as a field of intertwined ‘layers’ of argumentation that overlap in Flusser’s search for a new philosophy, corresponding with the new kind of images he proposes: a new philosophy in or through images. From this perspective, the shift from writing to image is accomplished by a shift from meta-theory to a ‘dia’ philosophy (Dieter Mersch), referring to the ‘metaphorological’ dimension of Flusser’s texts and his ‘gestures’.