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The construction of happiness in the world of technical images: from Aristotelian ‘’ευδαιμονία (eudaimonia)’’ to the image-synthesis of Vilém Flusser

This paper explores the concept of happiness in modern times through the lens of Vilém Flusser’s technical image comparing it to the Aristotelian concept of eudaimonia. According to Aristotle, eudaimonia is the supreme good to which human beings should dedicate their life. The process of finding eudaimonia is an extremely difficult journey. Is this concept still valid in the age of technical images that compose the reality around us? What does happiness mean in this situation? How can we give any meaning to it? An answer to these questions can be found in Flusser’s thought.