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Víctor Stefan Pires Geuer

Víctor Stefan Pires Geuer holds a degree in Product Design from the Centro Universitário Ritter dos Reis in Brazil, better known as Uniritter, as well as experience in the design and development of processes, products and services. He was a founding partner of the Humanus group, where he served as director of design, production and communication from 2010 to 2019. He has also worked in cultural institutions such as Fundação Bienal do Mercosul, Pinacoteca Aldo Locatelli and Fundação Iberê Camargo, where he was part of the institution's educational team. Currently, he holds a CAPES master scholarship in the Postgraduate Program in Design at the University of Vale do Rio dos Sinos (UNISINOS), where he is pursuing his study entitled "Flusser and the Ethical Challenge of Design" under the guidance of Professor Sérgio Eduardo Mariucci. He has a special interest in the relationship between the fields of art, philosophy and design and researches topics related to ethics, technology, creativity, language, communication and culture.

Articles of Víctor Stefan Pires Geuer

Reflexões Acerca da Ética do Artificial - Do Paradigma de Simon ao Paradoxo de Flusser

This essay aims to develop a critical dialogue between Herbert Simon’s and Vilém Flusser’s ideas about design by focussing on Simon’s The Sciences of the Artificial (1996) and a collection of Flusser’s writing on design, Codified Worldtowards a philosophy of design and communication, (Rafael Cardoso, ed., 2006). The essay begins with an analysis of the differences between the concepts of artificiality and project-design, contrasting the Simonian postulate of problem solving with the paradoxical Flusserian notion of obstacle for removing obstacles. Simonian utilitarianism and his discourse of technical neutrality are questioned by Flusser’s ideas about the need for a post-industrial design ethics. If Simon’s utilitarian approach concentrates on the technical efficiency of artifacts, Flusser’s existentialist perspective focuses on the communicative and dialogic aspects of objects, emphasizing the issues that revolve around the freedom and responsibility inherent in every creative act.

Ética do Artificial (PDF 145.45 KB)

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