Entre a Memória e o Abismo: regimes de hipermemória, datificação e a arte como desprogramação na cultura de dados /Between Memory and the Abyss: Hypermemory Regimes, Datification and Art as Deprogramming in Digital Culture
This essay investigates transformations of memory in the context of digital culture, datafication, and algorithmic control, proposing the notion of a hypermemory regime to describe the contemporary reconfiguration of how memory is produced, stored, and monetised. Structured in three interconnected parts, the text begins by critically examining how memory has become a strategic field of dispute in the age of surveillance capitalism. Through the commodification of data and algorithmic governance, memory is no longer merely a human or cultural attribute—it is now central to new systems of power and behavioural control. In the second part, the essay turns to Vilém Flusser’s philosophical contributions—especially the texts Ars Memoria, Vampyroteuthis Infernalis, and Filosofia da Caixa Preta [Towards a Philosophy of Photography]—to rethink the technical, symbolic, and ideological dimensions of memory. Flusser’s reflections anticipate many of today’s central concerns and offer critical tools for understanding the mediating role of artificial memories. Finally, the third part explores how art, through gestures of deprogramming, can act as a space of resistance within the hypermemory regime. For Flusser, to remember is not only to preserve but also to invent—to reopen experience to imagination, criticism, and freedom.
Flusser, Media Theory and I. From the Genealogy of Thought
This essay is a case study of a coincidence both in terms of a personal perspective of the author’s encounter with Vilém Flusser’s philosophical and theoretical thought, and with regard to notions of necessity, destiny, and fate. In the present essay, this type of randomness is called ‘primordial accidentalism’. The author discusses his experiences in applying Flusser’s concepts of apparatus, alphanumeric society and technical images, to the creation of concepts referring to digital photography, new media, new media art, cyber-culture and techno-culture. Moreover, the author recalls his experiences with the two Polish editions of Towards a Philosophy of Photography (2004 and 2015), which undoubtedly contributed to the popularization of Flusser’s philosophical concepts among artists, media theorists and philosophers.
Vom „Chaos der Farben“ zum blot. Konzepte von Bilderfindung und Gedächtnis bei Alexander Cozens und Samuel van Hoogstraten
This article discusses aspects of artistic inventio in landscape painting in the 17th and 18th centuries with a special interest in the changing role of the cultural understanding of memory and its growing influence on art theory. The main focus is on two discourses about artistic invention –an artistic anecdote by the Dutch painter and theorist Samuel van Hoogstraten (1627–1678) that is part of his treatise on painting Inleyding tot de hooge schoole der schilderkonst (1678), and the blotting system, which the English landscape painter Alexander Cozens (1717–1786) presents in New Method of Assisting the Invention in Drawing Original Compositions of Landscape (1785/86). The article argues that while the earlier text already reflects an increasing awareness of a fundamental shift in traditional concepts of human memory, the latter one finally demonstrates new paradigms of scientific systematization, which gave rise to a different model of creative imagination.